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As spring begins to unfold, Klook, a prominent travel service platform, has embarked on an exciting collaboration with the Swiss public transport system in Shenzhen, ChinaThis partnership has brought forth a unique early spring launch event celebrating the theme “Awaken Switzerland by Train.” The initiative aims to guide Chinese travelers into uncovering Switzerland's breathtaking natural landscapes and rich cultural heritage through distinctive train journeys.
2024 marks a significant milestone for Klook as it celebrates its tenth anniversaryOver the past decade, Klook has revolutionized the travel experience by broadening its scope to include not only entrance tickets to attractions and local activities but also diverse transportation options such as railway passes, charter services, car rentals, as well as tickets to major concerts and sporting events, complemented by authentic culinary experiencesThe platform serves around one hundred million independent travelers worldwide, offering a one-stop service that inspires and facilitates bookingsKlook's global supply chain now spans over 2,700 destinations, providing more than half a million travel products and choices for adventurous tourists.
Through Klook, travelers can effortlessly purchase the Swiss Travel Pass, which offers unlimited travel on trains, buses, and boats for a specified period, alongside free access to over 500 museumsThey can also reserve half-price cards or point-to-point train tickets, making it more convenient to hop on any form of transportation within SwitzerlandFurthermore, Klook offers unique experiences and day trips, such as paragliding in Interlaken, which allows visitors to savor the stunning Alpine vistas while enjoying a taste of cinematic adventure from the skyAlternatively, there is the golden tour of Mount Pilatus featuring the steepest cogwheel train in the world, ensuring an exciting exploration of Switzerland's majestic landscapes.
During the launch event, Mr
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Fausto, the Global Market Director of the Swiss public transport system, passionately introduced the new brand image “Travel Switzerland.” He emphasized that the country’s public transportation—including trains, boats, and buses—is undoubtedly the best way to explore SwitzerlandThis mode of travel allows visitors to fully immerse themselves in Switzerland's striking scenery while ensuring timely arrivals, extensive network coverage, eco-friendly operations, and convenient ticketing servicesNotably, the Swiss Travel Pass has gained immense popularity among Chinese touristsBetween 2023 and 2024, sales of this pass in the Greater China region have seen an exceptional uplift, even exceeding the record sales achieved in 2019, thus firmly establishing it as the second-best selling product in the global market.
Following this, MsChang Dian Na, the Director of the Switzerland Tourism Board for the Greater China region, shared impressive statistics indicating a remarkable 38% increase in the number of nights stayed by tourists from Greater China in Switzerland from January to November 2024, surpassing one million nightsShe expressed excitement about this achievement, highlighting that Switzerland's allure lies in its natural beauty, rich cultural traditions, seasonal activities, accessible transport, and friendly localsThe tourism board prioritizes ecological preservation and passenger satisfaction, promoting “Swisstainable” travelThis initiative provides destination introductions and travel guidelines, ensuring visitors can enjoy their journeys while being close to nature.
MsGao Ming, Marketing Director of Klook China, shared exciting news about a memorandum of understanding (MOU) signed in Geneva in 2024 between Klook and the Swiss Tourism Board, marking the beginning of a core partnership in promoting the “Swisstainable” travel initiativeEmphasizing experience, Klook intends to harness insights from local suppliers and innovative travel creators (Kreators) to deliver tailored travel products that meet the evolving needs of the new generation of Chinese independent travelers
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It is gratifying to note a staggering 300% increase in booking volumes for travel to Switzerland by Chinese travelers in 2024, motivating the platform to leverage its strengths further and offer a wider array of premium local booking services, thus enhancing the unforgettable experiences for every independent traveler in Switzerland.
The event also provided attendees with a deep insight into the Swiss scenic railway routes connecting popular destinations across the country, while also revealing a preview of the upcoming legendary steamship experience on Lake Lucerne, the “Galois,” which offers an exclusive journey that combines cultural history, stunning landscapes, and gourmet cuisine, limited to just 65 privileged guestsAdditionally, Klook and the Swiss public transport system unveiled an essential list of ten must-visit stations, including the romantic scenery at Lake Geneva, the historical charm of Chillon Castle, and the modern flair of Zurich, promising unforgettable stops for travelers venturing to Switzerland.
Moreover, most attractions can now be effortlessly booked via the Klook app, allowing for free or discounted access through the Swiss Travel PassThe Klook app also presents a wealth of local activities, enhancing the convenience and affordability of travelers' Swiss excursionsThe successful execution of this event highlights the deep-rooted collaboration between Klook, the Switzerland National Tourism Board, and the Swiss public transport system as they strive together to deliver more memorable travel experiences for independent explorers headed to Switzerland.
Established in 2014, Klook, headquartered in Asia, operates as a leading platform for leisure experiences and service bookingsWith over 2,700 destinations under its belt, it offers exceptional travel bookings ranging from admission tickets to popular attractions and day tours to unique experiences, local transportation, and accommodations, tirelessly aiming to help travelers unleash and create more enjoyable moments anytime and anywhere.
The Swiss public transport system, based in Zurich, was jointly founded by the Swiss Federal Railways (SBB), the Switzerland National Tourism Board, and five private railway companies
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